Coaching + community for food bloggers that provides industry knowledge and strategy.
Helping food bloggers achieve their goals faster and with confidence.
Group coaching + mastermind combined.
Member Spotlights
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Educational Sessions
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Industry Experts
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Supportive Community
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Member Spotlights ✦ Educational Sessions ✦ Industry Experts ✦ Supportive Community ✦
Our 6-month program is for established beginner-intermediate food bloggers looking to level up their blog & business strategies!
It includes a mixture of group coaching calls and member spotlight sessions. Every week you’ll learn the best, current food blogging practices from Kayla, guest experts (including Casey Markee and Andrew from NerdPress), and a supportive community of food bloggers!
If you’re feeling…
completely lost
unmotivated
stuck
discouraged
alone
burnt out
…we’re here to help!
Benefits
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Community Support
In our group coaching program, you’ll gain access to a supportive community of like-minded food bloggers! Our group calls and exclusive forum allows you to connect, share wins and experiences, and learn from each other.
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Grow Faster
Everyone has a unique food blogging experience that we can all learn from. In our group coaching program, you’ll receive expert and communal advice and actionable steps that will help you grow your business faster than if you were in it alone!
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Build Confidence
Confidence requires skills and evidence! You’ll learn the tools and information necessary to meet your goals and apply them to your own business. As you progress, you’ll see first-hand what you’re capable of, stack your skills, and feel more confident in yourself!
Learn from me
Hey, I'm Kayla! 👋At the beginning of 2020, I never thought once about blogging or content creation as a career. Then, I saw my partner, Chris Pieta, start a successful product photography business. He showed me that it was possible, and I was inspired. I knew I could take the leap and build my own business from scratch.
It wasn't easy going from a steady paycheck to inconsistent income. Especially without any background in business, sales, or creative work (I was a biology major).
I made a lot of mistakes in my first year! I had absolutely no knowledge of SEO, I cut corners to try to save time and money (which led to spending more time and money later on), and I undervalued my work.
I've learned a lot from my mistakes, as well as courses like Cooking With Keywords (affiliate link), an audit with Casey Markee, TopHatRank's SEO for Bloggers, and much more.
Now, I want to use my knowledge to help you! I'm so excited to work with you one-on-one to improve your business, mindset, and achieve your goals!
I launched my baking blog, Broken Oven Baking Company, in May 2020. Prior to this, I had very little experience with photography, recipe development, writing, or even reading blogs.
Within 2 years, I was able to grow my blog audience to 50K sessions/month, join Mediavine's ad network, work with big brands (like Target), get featured on Good Morning America, and leave my full-time corporate job.
I don't say these things to brag. I share them to let you know that your dreams are achievable! Even the ones you don't have yet.
What will you learn?
How to do keyword research
How to analyze your content & audience
How to create the best user experience
How to structure your website and blog posts
How to update evergreen and seasonal content
How to create and stay focused on your goals
How to schedule days to prevent burnout
How to outsource tasks and hire contractors
How to diversify your income streams
How to create efficient systems
What SEO is and how it applies to food blogs
The best SEO and technical practices/tools
How to optimize and import/export photos
How to use GA4 and GSC
How to prepare for & optimize your blog with ads
…and more! Member ideas are always welcome.
Testimonials
Personalized Coaching
Site Audit
Includes:
✓ A thorough review of your main pages+2 blog posts
✓ Video walkthrough with transcript
✓ Personalized advice and resources
✓ Detailed PDF summary
✓ <2 week turnaround time
✗ 1-on-1 Zoom call
Post Audit
Includes:
✓ A thorough review of 2 blog posts
✓ Video walkthrough with transcript
✓ Personalized advice and resources
✓ Detailed PDF summary
✓ <2 week turnaround time
✗ 1-on-1 Zoom call
Coaching Call
Includes:
✓ 60-minute Zoom call with Kayla
✓ Review 1-2 topics + Q&A
✓ Video replay with transcript
✓ Personalized advice and resources
✓ Detailed PDF summary
✗ Blog audit
Site Audit + Coaching Call
Includes:
✓ I’ll conduct a thorough review of your main pages+2 blog posts and send the videos and summary to you before our call
✓ 90-minute 1-on-1 Zoom call going over audit findings, advice, questions, and 1-2 topics (if time allows)
✓ Personalized advice and resources
✓ Video replay with transcript
✓ Detailed PDF summary
✓ Post-call email support
1-on-1 Coaching FAQs
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First, you’ll fill out some details and pick a date for our 90-minute coaching call.
Once your call is booked, I’ll conduct the site audit and send you Loom videos + a detailed summary via Google Docs at least 5 days prior to our call. This will give you time to review the videos & document and add any questions you’d like to go over together.
During our call, we’ll take time to review any outstanding items and questions you have.
Afterwards, I’ll share any additional resources that may help you and be available for questions via email.
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During a site audit, I’ll take a thorough look at your blog and provide personalized feedback, advice, and resources. While it isn’t a live 1-on-1 call (unless you book the audit+call), the audit will be recorded so that you’re able to see exactly what I’m looking at and I can show specific examples of what I recommend.
While looking through your main pages & a few blog posts, I’ll review:
-user experience (UX)
-core web vitals (CWV)
-accessibility
-branding
-niche
-keywords
-linking
-overall site structure
-blog post structure
-image optimization
-recipe card
-& more!My goal is to provide you with actionable advice to improve UX, increase your confidence, and stay up-to-date in this ever-changing industry.
By walking you through the audit via video recording, you can gain a deeper understanding of my thought process and reasoning, and apply it to your website & business moving forward.
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During a blog post audit, I’ll take a thorough look at 2 blog posts (of your choice) and provide personalized feedback, advice, and resources. While it isn’t a live 1-on-1 call, the audit will be recorded so that you’re able to see exactly what I’m looking at and I can show specific examples of what I recommend.
Things I’ll look at during a blog post audit:
-blog post structure
-image optimization
-linking
-recipe card
-keywords
-competitor analysisMy goal is to provide you with actionable advice to improve user-experience and rank higher in search engines.
By walking you through my review via video recording, you can gain a deeper understanding of my thought process and reasoning, and apply it to your blog posts moving forward.
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Many of the components I review during these audits involve SEO and ways you can improve it. However, SEO is just one piece of the blogging puzzle!
I have a great understanding of recipe blog SEO, enjoy staying on top of SEO best practices, and love sharing my knowledge with fellow food bloggers. That being said, I do not consider myself an SEO expert. If you’re looking for an extensive SEO-specific audit, I recommend Casey Markee.
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Of course! If you find yourself in need of more than 1 session, please feel free to sign up for as many as you’d like. You’re welcome to mix and match audits+calls as well!
If you know that you would like 4 or more sessions, please reach out to me at kayla@brokenovenbaking.com and I’d be happy to work with you on a personal coaching package!
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Beginner to intermediate food bloggers will benefit the most from my 1-on-1 coaching services.
If you’re thinking of starting a food blog, I’d recommend starting with a Coaching Call so we can set you up for success right away!
If you’re an established food blogger looking for specific advice or want to ensure you’re on the right track, audits and coaching calls will provide you with clarity, resources, and confidence to move forward.
Still not sure if this is right for you? Send me an email (kayla@brokenovenbaking.com) or DM me on Instagram (@foodblogcoach) and we can chat about what you’re looking for and how I can help!
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I’m always happy to chat about whether or not we’d be a good fit to work together! Feel free to send me an email (kayla@brokenovenbaking.com) or a DM on Instagram (@foodblogcoach).
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Limited spots available
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Apply now to enroll!
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Price increasing June 1st
✦ Limited spots available ✦ Apply now to enroll! ✦ Price increasing June 1st
Group Coaching Program
✓ Weekly group calls, including:
✦ Member spotlights
✦ Expert guest speakers
✦ Educational sessions & tutorials
✦ Q&A
✓ Unlimited access to replays and transcripts
✓ Members-only food blogger community
✓ Priority feedback and support
✓ Accountability and peer support
✓ 30% off personalized coaching services
✓ Bonus resources and more!
✦ Limited spots available for our July-December 2024 program!
✦ Enroll by May 31st for the price of $2250 USD.
A 6-month payment plan is available at $412.50/month.
✦ Our first 3 members will receive a FREE 1:1 coaching call - All booked!
& see what our current members are saying about it ↓
What our January-June group members are saying…
-Nicole, Fresh Apron
-Helen, Knife & Soul
-Jacqui, Eat Fresh Glow
-Donna, LadyPearTree
Group Coaching Features
Every blogger follows a different journey, and this 6-month program is designed to help every food blogger learn from each other, level up their skills, and form lifelong friendships.
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Be part of a supportive community of food bloggers who understand the dedication, patience, and hard work that goes into sharing recipes with the world!
Learning from other’s wins, struggles, and experiences are one of the best ways to grow as a person and content creator! Our member spotlight sessions and Discord community will bring everyone together to share knowledge and hold each other accountable as we grow.
Want someone to review your blog post, hop on a practice sales call, or chat and empathize with you? Find your food blogging buddies in this community!
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Every week, you’ll show up for yourself and your fellow food bloggers! We’ll dedicate 90 minutes to learning from Kayla, our community, and guest experts.
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Member spotlights will help us all gain knowledge from each other! Every member will have the opportunity to present a challenge they’re facing with their own blog/business. Kayla and the community will share advice to help overcome the obstacle.
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Wondering how to analyze content for post updates, utilize GA4, Keysearch, or other tools? Kayla will provide educational group calls to help you understand and apply tools, strategies, and mindset to grow your own business!
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In this program, members will have the opportunity to learn from industry experts and ask them questions directly!
Our January-June program includes the following experts:
-Casey Markee from Mediawyse
-Andrew Wilder from NerdPress
-Katie & Sandy from BigScoots
-Skylar from Feast Design Co.
-Allea Grummert from Duett
-Danielle Liss from Businessese
-Chris Pieta from Creative Biz Launch
-Katie Stoller & Johanna Voss
-Kate Ahl from Simple Pin MediaLet us know who you’d like us to have as a guest speaker in July’s group application!
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Share your questions in our Discord community and quickly receive personalized advice from Kayla and the rest of our active community of food bloggers!
Join Our Waitlist
Sign up for our waitlist and I’ll reach out when our next group opens up!